Intent capture
Program, city, and branded search campaigns built to turn active demand into qualified inquiries.
Paid media for EdTech that improves lead quality, applications, and enrollments.
Meta Ads
GoDigitalPro runs paid media for EdTech brands across Google, Meta, and YouTube with AI-led analysis, creative testing, budget controls, and CRM-linked measurement built around lead quality, applications, and enrollments.
What we do
Creative testing
Hook libraries, ad variants, landing page angles, and weekly learnings that keep performance moving.
Measurement & CRM
GA4, CAPI, offline conversions, counselor feedback, and lead quality loops tied to actual outcomes.
Budget pacing
Portfolio views, bid guardrails, and spend pacing across programs, campuses, and seasons.
Experiment engine
Rapid tests on audiences, offers, creatives, form journeys, and retargeting windows.
Admissions alignment
Campaigns tied back to counselor workflows, application stages, and actual sales reality.
Google Ads: Search · Demand Capture · YouTube
Google AdsSearch structure
- Program, city, and outcome-based keyword themes
- Brand protection and high-intent non-brand separation
- Query mining, negative lists, and landing page fit
Lead capture journeys
- Fast forms, WhatsApp callbacks, and counselor routing
- Offer-level pages mapped to campaign intent
- Application, brochure, and call intent tracked separately
Remarketing & nurture
- RLSA, display, and YouTube remarketing for warm audiences
- Stage-based messaging for inquiry, application, and open house pushes
- Audience exclusions to keep learning clean
YouTube for action
- 6s, 15s, and 30s variants for awareness, proof, and response
- Remarketing, custom intent, and contextual placements
- View-through, engaged-view, and assisted conversion tracking
Meta Ads: Prospecting · Retargeting · Lead Gen
Meta AdsAccount & audiences
- Broad, lookalike, and first-party segments built around student and parent demand
- Clear exclusions so prospecting and retargeting do not compete
- Objective choices tied to form quality and downstream action
Creative & formats
- Founder videos, student proof, reels, statics, and testimonial edits
- Vertical and feed variants built from one creative system
- Weekly angle refreshes from call notes, comments, and query themes
Measurement
- CAPI with deduplication and clean event mapping
- Offline conversions, lead quality scoring, and application-stage visibility
- Geo or program-level comparisons when scale allows
Guardrails
- Frequency caps and creative fatigue alerts
- Placement controls and spend guardrails
- Daily pacing alerts across programs and geographies
Data & automation stack
Tracking & attribution
GA4, CAPI, enhanced conversions, UTM hygiene, and cleaner attribution across the inquiry-to-enrollment journey.
Offline conversions
CRM back into ad platforms so bidding can learn from applications, show-ups, and enrollments instead of raw leads.
Budget pacing
Portfolio rules, seasonality planning, and alerts for over-spend, under-spend, and missed opportunities.
Audience quality
Segment syncs and quality layers that separate high-intent programs, geos, and audience bands.
Dashboards
Blended views across spend, CPL, application rate, counselor conversion, and revenue signals.
Safety & compliance
Policy reviews, exclusions, disapproved asset monitoring, and escalation paths for critical issues.
Our process
- 01
Audit
Structure, intent coverage, and tracking gaps.
- 02
Fix
Clean measurement, routing, and account hygiene.
- 03
Launch
Search, Meta, and YouTube plans with guardrails.
- 04
Learn
Creative, query, and audience insights every week.
- 05
Scale
Double down by geo, program, and winning offer.
- 06
Report
Dashboards tied back to quality and enrollment signals.
Ready to make paid media accountable to enrollments?
We’ll audit structure, creative, tracking, and CRM visibility, then show you where scale is actually being lost.
Performance Marketing FAQs
Learn how we scale paid media campaigns across platforms.